Event Intelligence Report
Strategic event participation blueprint tailored to your business.
Discover high-ROI events, competitive insights, and lead enrichment strategies.
15-20
Pages of Insights
6-Months
Strategic Roadmap
3-5x
ROI Multiplier
500+
Companies Surveyed
2400+
Decision Makers
12K+
Events Analyzed
3.5x
Average ROI
What's Inside the Report
Comprehensive insights from industry leaders across technology, healthcare, fintech, and manufacturing
Event ROI Benchmarks
Industry-specific metrics showing how top performers measure and maximize event investments
- Average cost per lead by event type
- Conversion rates from event attendees
- Time to close for event-sourced deals
- Budget allocation strategies
Competitive Intelligence Strategies
How leading companies track competitors and gain strategic advantages through event intelligence
- Most effective competitor tracking methods
- Event selection criteria for market leaders
- Competitive positioning tactics
- Intelligence gathering best practices
Decision Maker Engagement
Proven approaches for identifying and connecting with key stakeholders at industry events
- Top channels for decision maker discovery
- Optimal engagement timing strategies
- Personalization techniques that work
- Follow-up sequences with highest response
Technology & Tools Analysis
Technology stack analysis from high-performing event marketing teams
- Most-used event intelligence platforms
- Integration requirements and workflows
- Automation opportunities
- Data quality and enrichment strategies
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Join thousands of industry leaders who are using data-driven event intelligence to accelerate growth
Industry-Specific Insights
Tailored recommendations and benchmarks for your specific industry
Technology
Top Events:
CES, Web Summit, TechCrunch
Avg ROI:
4.2x
Healthcare
Top Events:
HIMSS, JP Morgan, HLTH
Avg ROI:
3.8x
Fintech
Top Events:
Money20/20, Fintech Week
Avg ROI:
4.5x
Manufacturing
Top Events:
Hannover Messe, IMTS
Avg ROI:
3.2x
Key Findings
Critical insights that are reshaping event strategy in 2024
Event Intelligence Drives 3.5x Higher ROI
Companies using dedicated event intelligence platforms report 350% better return on investment compared to those using manual research methods.
85% of Decision Makers Prefer In-Person Engagement
Despite digital transformation, executives overwhelmingly prefer face-to-face meetings at industry events for high-value deals.
Competitor Tracking is Underutilized
Only 23% of companies systematically track competitor event presence, missing critical strategic intelligence opportunities.
Event-Sourced Deals Close 40% Faster
Leads generated from in-person events move through the sales funnel significantly faster than other channels.
Budget Allocation Shifting to Tier-2 Events
High performers are diversifying beyond major conferences to smaller, niche events with better decision-maker access.
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